10 Great Search Engine Optimization Tools for Your Online Success by Milena Sotirova

10 Great Search Engine Optimization Tools for Your Online Success by Milena Sotirova

The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online.

Search engine position is the place which a site takes in the search results for every search engine after performing search. The searches often are results of one or more words entered in the search bar. It seems simple to find where your site is by searching with the related keywords. For the search engine optimization being effective you need these keywords in your meta tags. If you want to check how it works, type for example "promotion" in Google and Yahoo to find that http://www.promotionworld.com/ is on 2. and 1. position respectively (this may change at the time you read this).

Meta Tags - How to create your meta tags
Meta tags are specific HTML tags that exceed their "what you see is what you get" functions to display content and serve as a mediator between the site page and the search engines, performed by their crawling robots.

The Title Tag is, as it can be assumed by its name, the site or page title that best describes the site content and purpose and contains of short phrase that can include the site name. It can be separated or not by colons but must include the words that describe the main functions of your site. When you write it, you can consider that the search engines will select your site in the search results more successfully if the metas contain the keywords you are going after in the search engine optimization.

MySite: MySite functions



Meta tags are easy to create with the PromotionWorld's Meta tag generator http://www.promotionworld.com/seotools/index.php?rdt=meta that makes this task an easy one step effort to get the entire code the way it should be in the site's HTML code immediately after the tag.

To be sure that your meta tags contain the appropriate keywords that will lead you to the top of the search list you can try a little research using the Keyword suggestion tool http://www.promotionworld.com/seotools/index.php?rdt=keywords . Here you can find what are the most searchable keywords related to your content and to include them in your meta tags. You can go back again and again to check and update your keyword list according to the search trends.

Search Engines - How to submit your site
After your site is dressed with the meta tags, you are ready to go and submit it to the search engines. The Free Search Engine Submission tool will automatically submit your site to more than 60 search engines, including the best known. Just follow the easy steps and you will get your site submitted and a detailed report about the submission process results displayed and send to you.

Search Position - Where You Are
The positions of your site is easy to find using the Keyword Ranking Tracker http://www.promotionworld.com/seotools/index.php?rdt=kwrank. This handy tool will quickly tell you the site ranking on Google. You can check the competitors' sites as well to see where you are. To find out where your competitor's sites are located you can look at the WebSite Location Tool.

The effective optimization is based on statistics and you can check up how your results change thru the time using the secure help of PromotionWorld's Keyword Ranking Monitor. Your keywords and URLs are stored easily accessible with your user name and you can check the trends of any keyword search results displayed in well designed graphics. You can even select a keyword from the keyword suggestion list and import it into your keyword result table just by one click.

The most advanced search at all Google Datacenters can provide you with information about how your ranking is moving depending to which server the search inquiry is sent. This Google DataCenter Watch tool http://www.promotionworld.com/seotools/index.php?rdt=dance can allow you to predict your keyword optimization efforts.

Links - The secret of traffic
The links that are going to your site by other sites are important for your Traffic and Google PageRank. You can permanently check up your link status with this Backlink Tracker Tool http://www.promotionworld.com/seotools/index.php?rdt=bklinks . Your link history will be stored and here you can find how effective your link exchanges with other sites are - a technique of vital importance for your site online success. To check your Google PR now just go to the Google PR Tool enter the URL and get the result.

Extras - Convert your site traffic into money
There is a good advertising program that gains more and more popularity and becomes a materialized developer dream of earning just from the user traffic to the site. Google AdSense is designed to provide you the opportunity to provide to your users fresh related to your content links and to make you benefit from it without any effort. Using Google AdSense Tool you can see from here how the Google Adsense ads will appear on your site. Try this simple and attractive free tool to see the Google AdSense program diversity designed for your content.

If you already have a Google AdSense account you can easily monitor your AdSense data displayed in graphics and charts to get you an easy visual access to your campaign.

WebSite Gifts - Count your visitors and make them happy
Your site content will be more accessible if you provide the users an option to search free thru your site pages. You can get this Free search for your site.

A good gift for your site is the Free Counter displaying the number of visits for your pages. Get this tool and set it on your site. If you have an idea of some different image you can send that or if you feel, you can prepare an image and send this to be included in the tool set. Be creative and make the other users appreciate your talent.

I hope that you enjoyed our touring thru the amazing tool land and you get even more ideas about how can you promote your site.
About the Author
Milena Sotirova is Editor of DevStart, Inc. http://www.devstart.com/. She has publications on web promotion, search engine optimization and web hosting industry news coverage and analyses. PromotionWorld.com is one of the most popular sites for web promotion and contains tutorials, tools, articles and search engine news. Subscribe for DevStart Channel http://www.promotionworld.com/informer/
Send your feedback to editor@devstart.com

How to avoid losing PR(Page Rank) And Increase It. by Abdillahi Abdillahi

How to avoid losing PR(Page Rank) And Increase It. by Abdillahi Abdillahi

You have built a great web site with quality content and submitted it to the search engines.Then after a few months or even years it gained a good PR(Page Rank) and all that because of your hard work and staying up nights.And you say to yourself wow it finally paid off so lets go out and celebrate.
But there is a very important question which you should ask yourself and it is how can I keep it and even make it better? If you can answer to this question very well then you have nothing to worry about but if you can't then there are a lot of things you should worry about.

Therefore, today in this short article I have explained some tips on how to avoid losing that great PR(Page Rank) your site has and increasing it.You might already know and read about some of the tips but I always say there is someone out there who don't know about them or already know about them but looking for a simple article or tutorial which explains them in another way.

Let me tell you what made me write this article.It all started when I decided to redesign our web site. I wanted to make major changes in page structure etc and I knew what was going to happen when I do that.All of our site's pages had 4 PR(Page Rank)which was better than what they have now because now they all have 0 PR(Page Rank).So I redesigned the site and ignored the tips I have covered in this article because there is always an exception of everything and there was one .I have to say am not an SEO(Search Engine Optimization) expert but I keep learning and as you learn something you slowly become experienced and expert.

Any ways, That is enough I guess so lets see what I'm going to cover in this short article.Im going to start with some tips on for avoiding to lose it then I'm going to cover some other tips for increasing it.OK then here we go .

Do not rename files.

Whenever you rename any file that is a part of your web site you increase the change to lose its PR(Page Rank).There are many reasons which can make you rename your site files e.g. suppose you want to add some dynamic features a certain page which has a .html file extension and the script you are going to use is a server side such as PHP. After you decide to add the feature to that page you will have to rename it to .hp file extension and that will result the lost of the page's PR(Page Rank) because when any search engine spider comes to your site in order to index it then it will look for the old file and it won't find it because it is no longer available or accessible to anyone.

Sometimes this causes the search engine spider to leaver the site or get stack into no where.But there is a way which you can keep the .html file and add the feature you want it to have in the same time make the server read it as a php file.That will be the use of .htaccess/ mod _rewrite .I'm not going to cover about those two as the article is not about them but you can search the web and find many great tutorials about them.So try to avoid renaming any file that is a part of your web site.

Do not change the domain name of the site.

Lets suppose you have a domain name which has 6 PR(Page Rank) but later you wanted to change it so you can get a better one .By changing it you completely lose the PR(Page Rank) of it and all the sub pages.You can still have the old domain and redirect it to the new one and move the old pages to the new one but still that will not work.It will be like starting from zero again and trying to again a new PR(Page Rank) for it because as you know it has a 0 PR(Page Rank) at the moment.So don't change your domain name unless you want to :)

Do not redirect pages or the domain name.

page redirection or domain redirection will result the lost of your site's and its pages PR(Page Rank).Of course there are many reasons which can make us want to redirect a certain page or domain name e.g. You have a page in your site called services.htm and as I mentioned you redesigned the site and renamed all the files to new ones.So you renamed that page to our_services.htm instead of services.htm.Now you ask yourself how can I get or make this new page indexed by the search engines .And as you can see there is a way to do what you want and that is redirecting the old services.htm page to the new our_services.htm page.

Sooner or later search engine spiders will realize what you are doing and they might punish your site and remove it from the index .For that reason and so many other reasons which I cant gather all of them here you should avoid redirecting pages or domains.If you get a new file and design it is better to delete all the old files from your site and use the 404 file not found page which will contain a site map of the new design's links and an error message telling the visitors what happened to that page they followed ,whether they followed it from a site or a search engine.

In that way you don't lose visitors and search engine spiders don't get stack into that page which doesn't exist anymore instead they follow the links in the site map and index the new files .Therefore, avoid using any kind of page or domain redirection.

Now that I covered three tips on how to avoid losing your site's PR(Page Rank) then it is time to cover two tips on how to increase it.Here we go then.

Updated Content

This is very important if you want to increase the PR(Page Rank) of your website.You should provide fresh content and try to update it daily or every two days . No matter what kind of site you have you must have a great content because they say content is king.If you can't provide that content by yourself then get content from similar site or get articles of other authors which write about what your site is or even hire someone to write it for you.As you update it daily you will see your PR(Page Rank) getting better but be patient because it won't happen overnight :)

Quality back links

Quality back links is very important.You should have links with sites similar to your site .Search the web and see sites that are similar to yours and request a link exchange.This will help you and the other site increase your PRs(Page Ranks). Make sure you don't link back to sites that are not similar to your site as this would decrease your current page PR(Page Rank).There are many ways you can increase it but try to use the legitimate way and not anything that might hurt you later.The more you have manu quality back links the more your site's PR(Page Rank) gets better.

Conclusion

As you can see in this short article I have covered some important tips on how to avoid losing your sites page rank and making it better.Of course there are many other tips which can be used along with the ones covered here but I guess the ones covered here are the most important ones.We all want to make our site's rank high in search engines and that is the goal of every site owner.So it is better to know some ways to avoid losing it and some other ways to make it better. That is all for the time being ,Now try to use what is covered here and see the results. :)


About the Author
Abdillahi Abdillahi is a web designer, founder and president of http://kooshin.com , a company providing affordable web hosting and web design solutions to small to medium sized businesses and individuals. For more information , please visit http://kooshin.com

Search Engine Optimization: Traffic Increase Basics by Milena Sotirova

Search Engine Optimization: Traffic Increase Basics by Milena Sotirova

The key factor in search engine optimization is traffic increase and it is the starting point of the successful and effective web promotion plan. Showing good popularity by user retention brings your site to the best positions in the search engines and provides your new users with one more opportunity to learn about your online presence.

Definition
Site traffic is the most powerful tool in developing of your online business and promotion. The traffic measures the real user activity and the degree of web relevancy of your site content and services. Although the relation between traffic and search engine popularity can be regarded as a dual connectivity, there is clear evidence that user traffic generates search engine optimization results.

Traffic Measurement Devices
For the effective measurement of the site traffic and analysis of the user and web site marketing profiles can be used two software products with proven popularity: WebTrends and Webalizer. WebTrends gives more profiled reports and can be used to map your SEO and marketing campaigns.

With the site traffic referrer information data can be defined the most effective link exchange program. It also can be used for defining of the most powerful traffic generators and help with analyzing the path to your traffic goals. Studying your traffic paths can show you how effective are your site content additions and changes and how effective is your site navigation.

Measuring of the internet success often can be regarded as relative matter, though the in deep learning of the processes clarifies the mechanism of the good web promotion results. The criteria can be an adequate and reputable Internet institution providing reliable and converged data, such as Alexa.com. The search engine provides traffic rankings, user reviews and other information about sites.

The ranking is based on three months of aggregated historical traffic data and changes on a daily basis depending on the change of the different criteria participating in its formation. This powerful tool provides you with the information of your positioning in the Internet space and gives the option to compare your site's results with the ones of your competitors.

Core Traffic Increase Techniques

Content
Traffic increase is based on growing popularity of your site. It can be achieved through following of some basic techniques. The first is generating interest in your services and content by increasing the user accessibility level to the information on your site pages. This can be achieved by integrating of the most appropriate design for your site industry and reliable content. The content is still the king in attracting new visitors and keeping the existing users. When deciding on your content major topics and staff, you can foresee the industry trend and learn the novelties in the present.

Fresh content is always the key in creating of a reputable site. If your business is in the service sphere, you can provide reliable information of your services, free tools and instant accessibility to articles and FAQs, structured in a Knowledge base or provided in a searchable list of categorized content.

Navigation
Navigation is crucial for your site content accessibility and provides your users with the option to search freely through your site. PromotionWorld provides a free search for your site and you can download it easily from here http://www.promotionworld.com/tools/searchbox/. The design can be decided with the easy navigation principle in mind and keeping the rule saying "Simple is best". It is important the intersite structures to be accessible from navigation bar and a navigation path on the top of your page content.

RSS
The content distribution works via RSS. Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other Web content. You can find more comprehensive information here. The next step is including RSS in My Yahoo. It will provide you with a powerful traffic generating tool. You can create My yahoo button for your RSS from here. It takes really several minutes to achieve fast results.

Newsletters
Visitor retention is achievable through keeping the interest in your site content. Develop newsletters for your target user group and enlarge the perimeter for better result. If you are a newbie in the field, find comprehensive information here.

Alerts
Use this powerful mean to notify your users when the new content of their interest appears on your site. It creates trust, keep the interest and provide you with a stable mail list group.

Surveys
The surveys measure your site activity; surveys can be used for marketing purposes and keep the interest to your site pages. You can store the survey questions for users' convenience.

Forums
Open a forum on your site with reliable categories and create a community of users interested in the content and services topics of your site. The forum will generate a live and active user group attracting more and more users.

Traffic increase is based on user retention and is a factor for the success in your site's search engine optimization. Optimize with user retention in mind to achieve the website popularity growth. Service quality will keep your credibility and ensure the growth of your online success.
About the Author
Milena Sotirova is Editor of DevStart, Inc. (www.devstart.com). She has publications on web promotion, search engine optimization and web hosting industry news coverage and analyses. PromotionWorld.com is one of the most popular sites for web promotion and contains tutorials, tools, articles and search engine news. Subscribe for DevStart Channel http://www.promotionworld.com/informer/
Send your feedback to editor@devstart.com